http://news.yahoo.com/s/ap/20100201/ap_en_ot/us_super_bowl_ad_megachurch

Interesting...this could be perceived in a variety of ways; my initial reaction is "creative, fun, and really outside the box".  I am confident some will be offended by something of this nature...but it begs the question -- how do we get the message out there?  There is room for all manner of delivery methods; I am intrigued by the idea that the church would throw its hat in the ring for a Super Bowl add, make it fun, and take a shot at telling the world that we are here, we laugh, and we have something that will blow your mind (the resurrection of Jesus) if you give us the chance to tell you about it.  Can't wait to see if Mosaic wins...

(btw -- Erwin McManus, the pastor of Mosaic...Bethel Sem grad.)